WPSites
About WPSites

A small studio, intentionally. Senior people only.

We started WPSites in 2017 because the agencies we'd worked at sold senior talent and shipped junior work. We don't. The people in the kickoff call are the people writing the code.

Operating principles

A few things we believe.

Performance is a feature.

Speed isn't an afterthought — it's the most undervalued conversion lever there is, and we treat it that way.

SEO is architecture, not magic.

Schema, semantic HTML, internal links and information architecture matter more than any plugin.

Simple wins.

We choose the simplest tool that holds. Every dependency is a future liability.

Boring deploys, sharp work.

A predictable process gives us the headroom to do unpredictable, ambitious work inside it.

The team

Senior engineering. Founder-led.

Andrew Haberman, Founder & Senior Engineer at WPSites
Andrew Haberman
Founder · Senior Engineer

Andrew founded WPSites to do the opposite of what most agencies do: take on a small number of clients each year and ship every line of code himself. Two decades of building WordPress, React and campaign-grade web platforms — for DTC brands, SaaS teams, and political campaigns where launch night is non-negotiable.

When you hire WPSites, you're working with Andrew. No account managers, no junior handoffs, no offshore subcontractors. Just senior engineering, clean code, and work he's happy to put his name on.

Let's build something rare

Ready to ship a site you're actually proud of?

Get a free 30‑minute strategy call with a senior engineer — no sales pitch, just honest answers about what your project needs.